Through real time bidding, publishers and advertisers are able to sell and buy ads facilitated by a supply side platform. An SSP is programmatic software for publishers to facilitate sales of their advertising impressions. A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to https://angelohapeu.thenerdsblog.com/34147965/indicadores-sobre-monetização-de-sites-você-deve-saber