The title Querverweis is the headline parte of the search result and it can help people decide which search result to click. There are a few sources that Google uses to generate this title Hyperlink, including the words inside the Chemisches element (also called the title Songtext) and other headings https://jasperbfgni.blogsidea.com/34928661/die-2-minuten-regel-für-keyword-analyse