Google Ads uses keywords to match your ad with users’ queries when they search for products, services, or information related to your business. Additionally, even if your keyword is a good fit for an ad, it doesn't mean you'll "win" the bidding. The ad auction considers two main factors https://bookmarkssocial.com/story17653780/5-t%C3%A9cnicas-sencillas-para-la-digital-marketing-search-engine