A/B testing is a powerful yet often underutilized strategy in Amazon PPC marketing that can dramatically improve campaign performance. By testing different versions of ad elements—such as headlines, images, product titles, keywords, or bidding strategies—marketers can identify what resonates best with their target audience. The key to successful A/B testing lies in isolating one varia... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa